3. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURA

When you're setting up your marketing plan you are strategizing. Think of it as a simple three-step process.

1.  RESEARCH: Know who you serve and what they want, know your competition. (WHAT)
2. PLATFORMS & CHANNELS: How will you reach your target audience. (WHERE)
3. CONTENT: Create your campaign, and schedule it in a calendar. (WHEN).

If you like this episode, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com