137: Plan for Success

What if the difference between a thriving business and a stalled dream isn't talent or luck, but simply a plan? Vicki and Laura share why having a strategic launch plan is critical for new entrepreneurs who feel overwhelmed by marketing decisions.

Drawing from years of experience, we explain why your initial launch period offers a unique opportunity to capture attention – and how most entrepreneurs waste this golden moment. We have an all-too-familiar story about a client who attracted great media attention when they first launched their business, yet worked with us a year later saying "nobody knows about my business!

We also talk about those of us visionary entrepreneurs who don't naturally gravitate toward structure - hello, we see you! We share our thoughts on overcoming that too.

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