172: The Personal Branding Shift Your Business Has Been Waiting For

Feeling unsure about stepping into your personal brand?

You’re definitely not the only one. In this episode, Vicki and Laura discuss why personal branding matters for women in business and how it’s less about trying to impress others and more about expressing your purpose in a way that draws the right people to you.

Here’s what we get into:

📌 How trying to appeal to everyone can actually slow down your growth
📌 A simple way to view personal branding that takes the pressure off
📌 Why your story and authenticity are the most powerful parts of your brand

If you’ve been holding back or second-guessing how to show up, this conversation will help you find clarity and the confidence to let your personality and passion lead the way.

🎧 Watch until the end to feel grounded, inspired, and ready to show up as the real you.