Season 4
Episodes
Episode 1. Set Yourself Up For Success in 2021
Itâs this time of year when we start thinking ahead - dreaming - planning - scheming! What can we manifest in the coming year?
Well weâre discussing exactly that in this podcast - what does it take to set yourself up...
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Episode 2. Make a Plan and Get Results
Did you know that 93% of New Year's resolutions fail by January 15?
How can we become more successful? It's no wonder dreamers get a bad name. Because dreams without plans are just that dreams, no action, just a...
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Episode 3. Ready, Set, Launch
One of the most commonly overlooked steps when launching a business or a new product is to first build your audience.
It can result in a failed launch and a broken spirit. In this episode we'll share more about this...
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Episode 4. The Power of Collaboration
You're sitting on a great business idea but you don't want to tell anyone in case they steal it and do it for themselves. In this episode of Level-Up Your Marketing we discuss how to get great value from collaborating...
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Episode 5. Fables, Fantasies and Folklore in Marketing
Since time began storytelling has held a powerful place in communications. Stories can conjure images and feelings, trigger the imagination and inspire action.
In this episode we share some of the reasons that...
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Episode 6. Everyone Has a Story, Tell Yours
A kid who fixed neighbour's lawnmowers for money at age 10 who went on to become a creative mastermind and successful entrepreneur working with Bermuda's biggest brands... and a kid who grew up without a TV who became...
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Episode 7. Surprise and Delight for Loyalty
You're likely familiar with the marketing strategy to 'surprise and delight' and there's a science behind it. There's a reason for doing it and in this episode of Level-Up Your Marketing with Vicki & Laura, we...
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Episode 8. Publish Your Gift
All successful small business startups have a gift to share with their audience, their customers, their community, heck the world! How good are you at sharing that gift beyond your inner circle of existing...
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Episode 9. Think Like a Journalist
Once you know how journalists think you will never need to pitch again!
Every business owner can become familiar and confident with media relations and this episode of Level-Up Your Marketing with Vicki & Laura...
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Episode 10. How to Handle Bad - When it all Goes Wrong!
Vicki and Laura are not all about doom and gloom but in this episode youâll find us talking about how to handle PR when things go wrong. It can be large or small, a mistake or a crisis and to you the business owner it...
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Episode 11. The Value of Thought Leadership
You've heard people referred to as a thought leader but have you ever considered that you might be one? A thought leader is someone with a positive reputation for helping others with their knowledge and...
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The Measure of Success
Are you spending money on areas of marketing that aren't bringing you any real return on investment? Do you know which of your marketing efforts are really paying off well?
In this episode we'll talk through why it's...
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