All Episodes
Episodes
1. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURA
Are you starting out in business and want to know how to identify your ideal client and your target market? This is the show for you. You’ll also come to understand why it is important to be clear on this and when you...
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2. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURA
Have you heard about the 'halo effect' in branding? Listen in and you'll discover how it can play a role in the way our clients judge products and brands. Positive impressions go a long way in strengthening your...
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3. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURA
If you’re like a lot of startup business owners who find yourself thinking... 'my marketing isn’t attracting the volume of customers I expected' or 'my ad copy is weak but I don’t know how to improve it', or 'I’m...
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4. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURA
When your customers feel that you understand them almost better than they know themselves, when you’ve established a deep level of trust with your clients, you've hit a sweet spot in marketing.
In business, good...
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1. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURA
A marketing plan is your roadmap to success - and it saves a lot of time and tension by not feeling lost and overwhelmed!
Tune in to this episode to hear why it’s essential to have a marketing plan and to recognize...
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2. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURA
In tough economic times should you cut your marketing budget? Will you be left behind if you slow down your marketing? We speak to these questions in this episode and offer up some tips on what to spend your budget on...
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3. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURA
When you're setting up your marketing plan you are strategizing. Think of it as a simple three-step process.
 RESEARCH: Know who you serve and what they want, know your competition. (WHAT)PLATFORMS & CHANNELS:...
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4. WHAT’S IN A MARKETING PLAN AND WHY - VICKI & LAURA
What happens if you DON'T have a marketing plan? It's a serious question because many startups don't take the time to do it. Listen in if you dare!
If you like this podcast, connect with us Vicki Abraham and Laura...
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1.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURA
Social Media can be a beast of a thing to master with its ever changing tech and trends. This podcast breaks it down nice and easy for those who are starting out in business and want to use marketing tools to get...
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2.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURA
Spending time on social media for business can sometimes feel like a worm hole, yet its an important part of marketing and branding.
In this episode we share how you can post with purpose and discuss some of the...
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3.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURA
When you're running a startup business there's always so much to achieve in a day.
In this episode we offer some time-saving tips for using social media effectively, and we cover some 'Do’s and Don’ts' that you'll...
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4.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURA
In this episode we wrap up this 4-part show on how to Fast Track Your Social Media Success.
We hope you get some great ideas, inspiration and motivation and put it to good use to get the results you want!
Follow...
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