Setting goals and then reaching them can be a daunting task, especially when you set your sights high. Goals can appear almost unreachable and we often get discouraged when we don’t see the progress we want right away. The best way to achieve your goals is to create a plan; a dream without a plan is still a dream, a wish that is unlikely to happen. How do you create a proper marketing plan to launch a new service, a new business or a new product? You know all the things you want to do and you want to accomplish, so how do you get there? Well, let’s make a plan around it because then you can create the steps leading up to that plan and that is going to be really helpful to accomplish goals. We at Two Four One Branding use a few helpful steps to create and work towards our goals that we can share with you.
The first step is to take stock of your past year and list all of your accomplishments. You might be surprised at how much you achieved! We take it in stride but...
If you're launching a new business we suspect you’ve been thinking about this and testing different aspects of your business idea for months—if not years. It’s your baby and you want the very best for her. You’ve defended the business plan to financiers, you’ve spent countless hours researching and preparing and you’re ready to launch.
So what’s your plan?
If you’re anything like the startups we’ve helped, you probably have visions of your logo on a corporate fleet, on billboards or splashed all over social media. You’re designing your corporate t-shirts and deciding which gadgets you want to brand as giveaways. Maybe you’re inviting friends to a launch party.
Stick with us, we want you to hear (read) this first. Your launch plan is just as important as your operating plan and it must be adequately funded. Consider these 3 things for a fail-proof business launch.
1. DEVELOP YOUR BRAND
First impressions count. If you...
You have a logo. Maybe it was designed 5 years ago or maybe it was designed just a few weeks ago. Regardless, you hate it.
But you aren’t quite sure why you hate it. (I know why!)
I imagine the conversation between you and your graphic designer went something like this:
Graphic designer: “Hey, how can I help?”
You: “I need a logo ASAP! I want it to be serious but not stuffy, I kinda like the colour purple and here's the name of my business…”
Graphic designer:” Cool. I can work with that. Ummm... Give me a couple of weeks.”
A couple of weeks go by. Finally, the graphic designer delivers you six well-designed but wildly different logos to choose from. Immediately “analysis paralysis” kicks in and you start to lose sleep trying to decide between them all… weeks have already gone by, your business is ready to be marketed and you're at urgency stage. (Sounding familiar yet?)
Reluctantly (and without any clear reason...