How to Handle Bad - when it all goes wrong!

If you've been following Level-Up Your Marketing with Vicki and Laura, that you'll know that we don't spend much time on doom and gloom. So why are we talking about what could go wrong? Well, we believe in being prepared. You need to have a strategy so that you know what you'll do when you need it. It's like having a fire escape in your building. You don't build it after the smoke alarm is already sounding.

In business, we've always got to be moving forward and keep going on our path. However, it is inevitable that occasionally things will happen that are out of our control. Like social media trolls, for instance. We don’t like them but we can’t avoid them — some people are just hard wired for negativity and enjoy stirring the pot. Our advice? Ignore them, delete them, block them and move on. If something needs to be publicly corrected because it was factually wrong, then by all means respond to that, but keep all emotion out of it. If they are trying to stir...

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